Meet The Makers 37
Fender Refocuses on Acoustic Guitars
Billy Martinez, Vice President and Category Manager of Fender’s Acoustic Guitars Division, is on a mission. Data suggests that just 10 percent of people who purchase a guitar as a new player will stick with the instrument. Martinez not only wants more players to stick with guitar, but with Fender guitars. To do so, he thought […]
Andy Fuchs Interview
Andy Fuchs had a childhood that would make any guitarist green with envy: he grew up in a music shop during the halcyon days of classic rock. Yet despite his upbringing, Andy says the family business didn’t net him a roomful of gear. “Visions of Les Pauls and Marshalls being given to me for Christmas […]
EarthQuaker Devices: Interview with Jamie Stillman
EarthQuaker Devices always wows us with new pedals and their DIY, musicians-first attitude. This year, they took things up a notch by hosting the first annual EarthQuaker Day event at their world headquarters in the gilded city of Akron, OH. The event definitely embodied the EQD spirit with live music, pedal demos, a riff contest, […]
Roland’s 909 Day: Redefining the Product Launch Event
At their The Future Redefined event, nicknamed “909 Day,” Roland is rolling out a slew of new gear — and they’re also introducing a new way to launch products, breaking the mold of the traditional tradeshow approach. Backstage at Studio Six01 in Burbank, California, just before the Los Angeles leg of 909 Day kicked off, […]
Kirk Hammett on KHDK Electronics
When a guitarist carries as much esteem as Metallica’s Kirk Hammett, you’d think they would be content sticking to the signature tone they developed years ago. But, just like us lowly mortals, the guitar god still tweaks and adjusts to his tastes, forever chasing the sounds he has in his head. And to that end, […]
Interview with Ben Fulton of Red Witch
We were lucky to host Red Witch founder Ben Fulton at zZounds HQ not long ago and he graciously sat down with us to give us the lowdown on his boutique pedal range. From early Red Witch creations like the Empress Chorus to the compact, budget friendly Seven Sisters line, there’s a spectrum of sounds coming from […]
Moog Mother-32: Behind the Design
Since its late 2015 release, the Moog Mother-32 semi-modular analog synthesizer has become one of Moog’s fastest-selling instruments of all time. A powerful little synth/sequencer for a remarkably low price, the Mother-32 deserves all the buzz it’s garnered, and then some. At the Moog Sound Lab in Asheville, North Carolina, we sat down with two […]
Fret-King’s Trev Wilkinson
Whether or not you’re familiar with Trev Wilkinson’s name, you’ve likely encountered his work in a guitar or bass you’ve played at some point. Whether it was a Wilkinson tremolo system, a Roller Nut, or a set of his pickups, Wilkinson has left his mark on the guitar industry as a prolific and innovative designer of […]
Interview with Paul Reed Smith
Few names are as important to guitarists as Paul Reed Smith. The man behind the brand has become a living legend to players in his 30 brief years since starting the company. We flew out to Maryland to tour the PRS factory and speak with Paul himself. Check out the video above for some of Paul’s insights on […]
