Interviews 1
Fender Refocuses on Acoustic Guitars
Billy Martinez, Vice President and Category Manager of Fender’s Acoustic Guitars Division, is on a mission. Data suggests that just 10 percent of people who purchase a guitar as a new player will stick with the instrument. Martinez not only wants more players to stick with guitar, but with Fender guitars. To do so, he thought […]
Andy Fuchs Interview
Andy Fuchs had a childhood that would make any guitarist green with envy: he grew up in a music shop during the halcyon days of classic rock. Yet despite his upbringing, Andy says the family business didn’t net him a roomful of gear. “Visions of Les Pauls and Marshalls being given to me for Christmas […]
EarthQuaker Devices: Interview with Jamie Stillman
EarthQuaker Devices always wows us with new pedals and their DIY, musicians-first attitude. This year, they took things up a notch by hosting the first annual EarthQuaker Day event at their world headquarters in the gilded city of Akron, OH. The event definitely embodied the EQD spirit with live music, pedal demos, a riff contest, […]
Winter Classic Brings Back The Feels
Winter Classic began in 2013 when, in their own words: “Jim and Spiros were bored. They played some songs. Sam expressed similar sentiments. Sam broke his shoulder doing a sick trick on his, then new, board. We asked James if he was bored. He was, too. He joined. We’re not too bored anymore.” To be […]
Roland’s 909 Day: Redefining the Product Launch Event
At their The Future Redefined event, nicknamed “909 Day,” Roland is rolling out a slew of new gear — and they’re also introducing a new way to launch products, breaking the mold of the traditional tradeshow approach. Backstage at Studio Six01 in Burbank, California, just before the Los Angeles leg of 909 Day kicked off, […]
Interview With Lever
If you first mistook Lever’s latest album Hover Bored, as a Back to the Future-inspired ’80s rock tribute, it’d be hard to blame you. The first song is called “McFly” for goodness’ sake. But take a listen and you’ll hear that sonically, Lever draws from another era, about 10 years after Marty McFly met Doc. The band describes itself […]
Nico Santora on Lillake’s Full-Length, Become
You’re a guitarist. You’ve been playing music pretty much as long as you can remember. You’re good. People know you’re good, and at long last, you’ve scored a gig in a killer band known the world over. What do you do now? Settle in for that reliable gig with that established, influential band? Not if you’re Nico […]
Kirk Hammett on KHDK Electronics
When a guitarist carries as much esteem as Metallica’s Kirk Hammett, you’d think they would be content sticking to the signature tone they developed years ago. But, just like us lowly mortals, the guitar god still tweaks and adjusts to his tastes, forever chasing the sounds he has in his head. And to that end, […]
Minus The Bear Interview
We sat down with Minus the Bear’s singer Jake Snider and guitar loop guru Dave Knudson recently to talk shop on the gear they use to get the band’s signature sound. Check it out in the video above, and get a look into the duo’s gear below. Minus The Bear Gear Jake and Dave from Minus The […]
