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Gibson CEO James Curleigh on Running an Iconic Brand

This year at Summer NAMM, the zZounds Crew got the chance to speak with James “JC” Curleigh, the recently appointed CEO of Gibson Brands.

In our video interview, above, you can hear Curleigh’s vision for the future of Gibson guitars, and his thoughts on running a globally recognized brand. Of course, JC has experience on that front, having worked his way up after graduating Harvard and Stanford business schools to lead marketing efforts for the Mars Candy Co, Salomon skis, KEEN footwear, and, from 2012 to 2018, working for Levi’s, becoming President of Global brands for the denim giant in 2016.

Curleigh’s work for Levi’s included steering the brand in a way that would please veteran denim fanatics, while bringing the iconic brand to a younger audience. Sound like a familiar mission?

In our video, Curleigh states he wants the Gibson team to work toward a future where guitar matters even more than it did in the past. We hope they can achieve their goal!

Aug 27, 2019Mason
Video1 year ago Meet the Makers
Mason

Editor of the zZounds Blog. Donut snob. I love to write and to play guitar, so naturally, I love writing about guitars. My favorite kind of music is the kind that sounds like Muzak but cooler, you know?

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Since 1996, zZounds has been making it easy for musicians to get the gear they need. With our easy monthly payment plans, you can get the music gear you need today -- and split the cost into monthly installments on your existing credit card. zZounds ships from multiple warehouses across the continental United States, so we can cover most of our customers within a day or two. Our customer service team is staffed with real musicians. They don't get paid on commission -- they get paid to help you! Looking for the best prices? Don't miss our Big Deals weekly specials, Used Gear on Clearance, and Rebate Roundup.
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